Category Archives: Featured Artists


Doris and Alice are the creative sisters behind the funny, cute and all around fantastic ILootPaperie. Their designs range from hilariously punny to cheeky, with gems like ‘thanks for being my super gyro’. Hula hooping unicorns and surfing cactuses make their way onto greeting cards, sure to make you smile. In addition to seriously cool paper products, ILoot offers up apparel for your small fry and adorable enamel pins.


I’m a sucker for a good pun, and your cards make me giggle. Tell me about your creative process. (I’m imaging you sharing your sketchbooks and coming up with witty one-liners for the illustrations you create.)

Doris: I really wish we did share sketchbooks! But in reality, we actually come up with one-liners wherever we go and throughout the day, i.e. in supermarkets, on the way to card drops – often times, in the car because that’s when we both have time to sit down. We have collected lists and lists of witty (or at least they crack us up) sayings or puns that are our concept start points. From there, depending on various circumstances, we collectively determine which concept will be brought to life with Alice’s quirky illustrations. 

Alice: It’s often a very sporadic process consisting of excitable exclamations, texts and emails back and forth. It’s intensely collaborative – and a loose workflow. Sometimes we have a subject matter in mind and have an idea of what the illustration or doodle would look like, and then we work backwards to hone in on the perfect tagline. 


ILootPaperie took shape after you created custom wedding invitations for good friends. How did this foray into paper inspire you to start your own stationery line?

Doris: Designing custom wedding invitations for our close friends allowed us to get our feet wet with key aspects of the paper world – the beautiful array of papers and card sizes, working with printers – we were definitely smitten. We realized we particularly drawn to the process of putting together the Thank You cards concepts that complemented each set of invitations. And we’ve always loved cards. From there it occurred to us that creating our own stationery line would allow us focus on putting to paper, the cheeky thoughts and visuals that make us laugh. 


Why stationery? What do you love about snail mail?

Alice: Email is great and definitely has its place in the world; but snail mail is communication on a tactile level. We love being in an industry that encourages people to stop and take time to reach out in a way that let’s the other person know that you are really thinking of them. That effort to write a little note is taken for granted. When you do take time to make that connection, you realize that little bit of effort can make a big impact in someone else’s day. It’s magic. And – we really do firmly believe snail mail is the best mail.


What inspires you?

Doris: Anything and everything! We both firmly believe that even the most mundane, everyday routine things can be a source of inspiration – you just have to pay attention and think fun thoughts!


Please tell me a bit about your artistic background.

Alice: Neither of us went to art school. Though I’ve always been drawn to the creative process – we were encouraged to pursue art as more of a side hobby.

My exposure to design was based in commercial fashion. I learned illustrator at my second job out of college, doing flat sketches and creating line sheets when I worked at a women’s swimwear design company. We started Ilootpaperie in December of 2010, when I was at my third job working in marketing and design at a women’s shoewear company. The artwork I created for our own stationery line was a combination of my doodling, my vector art and light experimentation with other art processes.

We realized slowly that everyone draws upon what they know to shape their illustrations to give voice to the ideas in their heads. Or in this case, to the ideas in our heads. I am now taking some classes at Art Center at Night. It is both inspiring and intimidating!


What is it like partnering up and working with your sister?

Doris: Not going to lie! It’s awesome – we can’t imagine it otherwise; because we’ve grown up together, we have similar references and tend to be on the same page on various things especially when it comes to things we find amusing. But at the same time, we feel comfortable enough to voice concerns and work out conflicting opinions, which is often needed to help make the right decisions for the company.


I had the pleasure of meeting you at NSS this year. Please share a bit about the NSS experience. 

Alice: It was tough! but we survived. And although there were definitely times during set up when we weren’t sure if we had bitten off more than we could chew, it really did help push us to achieve and complete many of our business goals that we had laid out for the year on an accelerated timeline, for example, moving from 4bar to A2 card size. For an existing collection of 100+ designs that was a daunting task to complete especially with an addition of 30 completely new designs – and we did it!

NSS also really re-affirmed our appreciation for the stationery industry – meeting so many like minded peers, fighting the good fight! Snail mail lovers unite.


In addition to stationery, you’ve added some apparel and pins to your line. Any plans to expand this component of your line?

Doris: Our forays into apparel and buttons and pins has been well received – it’s definitely areas we will continue to develop. We’re always tossing around ideas about other products to add to our existing product line – we don’t have any concrete plans or works in progress currently but I wouldn’t be surprised if a new product offering or two popped up around the holidays!


Any dream projects?

Doris: Ilootpaperie is really a dream project in it of itself – Alice and I take turns, stepping back in between the deadlines, to remind ourselves that we’ve built an amazing network and platform where we are able to create and share products that help us connect with so many over a shared laugh. We are grateful that we can explore and experiment with various designs techniques and products that make us feel like anything is possible and the world is our oyster.

Photos: Michelle Nicole Photo

As we walked the aisles of the National Stationery Show, Julie and I had the great fortune of stopping to chat with a seriously lovely couple – an exuberant and animated gal named Juliana and the oh-so-sweet and engaging Ryan. We talked snail mail, humor, young love and commitment to charitable giving. Julie and I walked away in love with their card line Good Juju Ink, and with the couple. These two dynamos are two thirds of a stationery company that is all about humor, positivity and spreading good juju (of course). Marina is the third member of this awesomely creative and exceptionally savvy team (and boy does she have amazing credentials – she is a force to be reckoned with!)

Juliana is the artist and illustrator for the stationery line. Her drawings are oft paired with funny sentiments sure to make you giggle. Nature and animals figure heavily into the designs, in part due to Ryan’s passion for wildlife. Inspiring words grace cards and prints. Designs are lovingly letterpressed on a Heidelberg Windmill press. Good Juju Ink cards are created with the hopes of spreading joy, and adding a little magic to someone’s day. I had the chance to interview Juliana and Ryan to learn more about their passion for stationery, art, and building connections through paper.


I love the notion that Good Juju Ink is about getting modern people to slow down and to write a letter.  What is it about jotting a note and sending mail that you think is important in today’s fast-paced society? 

Where do I even BEGIN!? First and foremost, when something isn’t convenient, when it literally takes you out of your daily routine and requires you to get stamps and a verified address, the act becomes innately special. It becomes a gift –  a gift that doesn’t need you to spend a huge amount of money but that requires you to know what’s going on in the life of another person, to know a little bit about what matters to them. Writing a letter is actively giving a piece of yourself, your heart, your time to another human being. The physical gesture of writing a note doesn’t allow you to speed through your thoughts. Unlike an email sent in haste, a note really requires you to think about what you’re going to say. Even if that note brings up a topic that is rather difficult to broach with someone you know, the act begs you to be considerate, no “angry” word vomiting allowed. Writing a note is a physical art form. It lives. The note itself is a real thing and is physical proof of someone’s mind-to-hand soul. 

YAS Ostrich Birthday

What made you, Ryan and Marina decide to create Good Juju Ink? What lessons did you take from your previous careers that you’ve been able to apply to the world of stationery?

This is seriously, like, a seven-hour long conversation that involves a myriad of magical stories and circumstances. Ideally, I would open a giant bottle of Pinot Noir and put together a splendiferous cheese and charcuterie plate as we unfolded the various chapters of our responses to this question. HA! But to make an exceptionally long story short (and if you would like to read the long version, read this blog post), I came from the entertainment industry where I felt myself slipping into a world of slimy superficiality, frivolity, and narcissism. I was saddened by what I saw and experienced as an artist in that microcosm, and I wanted nothing more than to make people laugh and feel loved again. Ryan had decided to go to Stanford Business school in 2012, and in 2013 (after I found out my television series was not picked up by the network), I joined him in Northern California and become reconnected with nature, quiet, and with a different part of my creative self that I’d ignored for some time: my love of drawing.

Ryan met Marina in his second year at business school and she quickly became a very close friend to both of us. I was so impressed with all that Marina had accomplished in her young life as a businesswoman; she absolutely inspired me to start looking at my own life differently. By the end of the Ryan’s second year of school, I decided to launch an Etsy shop selling my cards–mind you, I only had three cards to sell at that point. Six months later, we formally asked Marina to join our team. Marina is a savvy businesswoman who also happens to be obsessed with paper goods and stationery. I mean, what are the chances? The three of us have such different backgrounds. Ryan was a consultant for Bain and Company before business school, and his ability to analyze and assess markets he otherwise had never ventured into before is incredible. He’s a brilliant numbers person. I am not a brilliant number person. In fact, numbers give me hives. Just ask my dad.

Coming from an artistic background made the transition into stationery not all that difficult (though certainly different). I’m used to creating my own schedule and being in charge of my own inspiration and incentivizing. I’ve never had the cushion of a stable income or an annual salary. I’m used to eating noodles. I’m very grateful that I’ve seen, for many years now, what kind of risks it takes to make art your life. It’s not easy. It really, really isn’t. But I couldn’t do anything else.


Juliana and  Ryan, we simply adored you when we met you at NSS. Did you both have an affinity for stationery previously? (Please tell us that you two lovebirds have a history of sending each other cards!). 

Ryan and I were TOTALLY those people that spent hours in card stores searching for just the right card for one another (and for all humans in our lives, really). We often bought multiple cards for one occasion, because OBVI there needed to be the funny one and the sentimental one. Especially with our relationship, we like a little bit of salty to go with the sweet. And actually, now that I think about it, Ryan’s mom and my mom also buy multiple cards for one occasion. I mean, one is just never enough, right?!?! I’ve been saving cards since I was eight years old. There are baskets of them in an attic somewhere in Pacific Palisades.


What does your creative process look like? How do you go from idea to illustration to finished card? 

I used to tell Ryan, even before Good Juju Ink was a glimmer of a thought, that on any given day I had about 7,000 creative concepts swimming in my head that were all fighting for first place in the ideation line. The second I sit down at my dining room table (I swear, no matter how many offices and studios I’ve had, it ALWAYS starts with the dining room table) my hand begins to guide my mind. Specifically, with designing cards, I love to get inspired by wildlife and the natural world. Ryan is an avid outdoorsman and animal aficionado. He opened my eyes to animals in a way I had never experienced before. From the moment we started dating (almost a decade ago, good lord), I have been inspired to bring more animals to more humans, to show the connectedness of all things. Often times, now, I look at National Geographic photos of different species before I start working on a card—I zero in on what makes that creature relatable to the human experience and try to capture that essence in a design.


What advice would you give others on how to pursue their passions? 

 My advice with regard to pursuing passion is very simple. Passion means different things to different people. For some, it’s building a card company from scratch and drawing elephants into the wee hours of the night. For others, it’s maintaining a really balanced and strictly delineated personal and professional life. For others, it’s being a nomad, always being in a new place. For others, it’s nurturing and raising a healthy, loving family. Don’t ever let the world tell you what passion is or what it’s supposed to look like. Pursuing a personal passion innately means doing YOU the best you can, whatever that looks like. That being said, here are two important things I’ve learned about pursuing a creative business:

1. No one can do anything alone. Don’t try to be a hero/martyr/mad scientist/artist/accountant/brand expert/marketing guru party of one. I know. It’s so, so, SOOOOO scary and embarrassing and awkward to ask for help, especially when you don’t always have something to compensate for other peoples’ time besides a super awesome hug and maybe a cup of tea. But help is how we build. Help is how we see beyond ourselves and our limitations. EVERYONE has limitations. Even Steve Jobs (just ask anyone who ever worked with him). I never thought Marina or Ryan would be interested in joining Good Juju Ink. They went to one of THE top business schools in the world, they had enormously successful careers in tech and consulting before they went to Stanford, why would they want to help out a teeny tiny, artsy fartsy, burp of an operation like mine? Well guess what: YOU LITERALLY DON’T KNOW UNLESS YOU ASK.


2. Never, ever think there is one “official” and “right” way to go about a business or that you need a strict list of credentials to participate in any given industry. For the first year of Good Juju Ink, I had to teach myself graphic design, digital software, printing techniques, marketing, social media networking (which is HUGE for the stationery community), brand development, general business practices and terminology (there are a lot of acronyms in business), shipping/packaging operational procedures, all on top of trying to actually DESIGN for my company. The demon in my head kept saying, “You don’t belong here! You never went to school for this! Who are you to think you can be a business owner in a field you have zero experience in? And you’re probably not even funny. You just think you’re funny. And so does your husband which obviously doesn’t mean anything because he’s legally obligated to laugh at your jokes.”   …Well. Guess what? Tell that demon to shut the eff up and suck on a popsicle. In two years, we are carried in stores all over the country, including 113 Paper Source locations. Hear that demon? Shush yo’self.

3. If the joy outweighs the schlep, you’re in the right place :). 


Your company logo features an elephant as do many of your designs. What does the elephant mean to you? 

Elephants were the first animals I started drawing when I moved from LA to SF. It’s like they just started coming to me as a symbol of joy and wisdom, as a creature that is as hilarious as it is deeply regal and majestic. Elephants are otherworldly to me. They encapsulate the great and the small, the sense of power and powerlessness we have in life. They are also a token of good luck in many cultures around the world.  And after having come face to face with them on our honeymoon in Africa, I certainly understand why that is. It’s like they know something we don’t…you can see it in their eyes. I love to think that elephants teach us to be strong and silly as we move about our clumsy existence on this planet. 

Put On A Sweater Hanukkah

We love your humor! We were tickled by your Hanukkah and Christmakkuh cards and love Francois le Frog. What inspires you to share your sense of humor?

As I think is the case with many Jewish families, I grew up in a household where having a sense of humor wasn’t a bonus—it was an absolute necessity. No really, I’m totally serious! Once at a parent-teacher conference, my dad told my elementary school teacher that with regard to his hopes for my academic achievement, as long as I was funny—I had succeeded in life. I doubt she had many parents who gave her that kind of feedback. And actually, on my first date with Ryan, it was his sense of humor that “had me at hello”, so to speak. I surround myself with people who see the humor in the life, and that is the lens through which I am constantly seeing the world and relationships. Animals are also downright HILARIOUS. They are a wonderful metaphor through which to examine our own faults, nuances, quirks, and lovable oddities. Animals are also completely unapologetic for being themselves. I love featuring animals in my designs for just that reason.  I also just feel like it’s my duty in life to make people laugh. I was a comedian and actress for the majority of my life—and that hasn’t gone away. Bringing people an explosion of laughter has such a powerful healing property, one we can’t have too much of in my opinion.

Elephant Butt Cameo Set Tent Shot

 What is the most memorable piece of mail you’ve received?

I’ve received numerous letters over the course of my 31 years that have had a significant imprint on my being. I was a sleep-away camp girl who wrote letters to her fellow camp mates during the course of the school year. My father often wrote me letters when I was growing up as a way of encouraging me through challenging times. There is a recent one in particular, though, that stands out. Just over two years ago, while I was in the depths of my depression over feeling so disgruntled with the entertainment industry—-I received a card from one of the students in Ryan’s business school class who I had met only a handful of times. She was not, nor had she ever been an actress, and she was not familiar with being a professional creative person. But she was literally the only person who wrote to me when my show was cancelled and told me that this would not be the end of my creative road. This was not the end to what I had to give to the world. Art takes many forms, and she was there to offer me support through this difficult time in any way that she could. I was stunned. I still have that card. I cherished every word and kept it by my bed for months before I decided to move to San Francisco to start a new life with Ryan permanently. Fede, I love you! (For the record, many of the women in Ryan’s business school class encouraged me to be a business owner when I never thought it was something I was capable of doing.)

African elephant face 2-XL

Good Juju is about spreading good energy and love through sending cards, and charitable giving. Please tell me more about your commitment to charitable giving. 

From the moon, to underwater creatures, to our beloved elephants, nature has been a major inspiration for Good Juju Ink’s designs. On top of that, everyone at Good Juju Ink has a major appreciation for nature…sure, I (this is Ryan speaking) might be the most obsessed (I even have my own nature and underwater photography website), but it’s something we all care about here at Good Juju Ink headquarters. So, whenever you buy a Good Juju Ink product, a portion of the proceeds goes to The Nature Conservancy, an organization that is doing amazing work to ensure humans and nature live in harmony for many generations to come. To us, there’s nothing more meaningful than giving back. That’s what spreading good juju is all about. However, we recognize that giving back can mean different things to different people – it can be volunteering at a local charity, helping out at your kid’s school, raising awareness about a cause that matters to you, or donating to one of your favorite non-profits. Regardless of what “giving back” means to you, we hope that when you buy a Good Juju Ink art print or receive a Good Juju Ink card in the mail, it does 2 things: 1) Makes you smile; 2) Reminds you to give back in whatever way you can, even if you think it’s small. Through Good Juju Ink, we want to show that if we all give back just a little bit, together we can have a huge impact!

Amy Heitman
is a purveyor of beautifully-designed stationery. She pairs her illustrations, oft inspired by florals and nature, with classic type. Amy’s designs are seriously pretty, with a charming style that evokes days gone by. She took part in the National Stationery show for the first time this year, and her booth was simply gorgeous, wallpapered with her sweet gift wrap. Amy is just as lovely as her designs – read on!


You studied art education at college and subsequently became an elementary school art teacher. What did you learn about yourself from this job?

I loved teaching.  I taught first through fifth graders and was constantly inspired by my students’ unadulterated creativity and their ability to look at things from so many different angles.  It was so inspiring to see their different solutions and unique outcomes to the same assignment and I learned how much I really appreciated art and creativity in its simplest form.  I also learned how much I loved being a part of a creative environment, and how much I loved just making and creating things.   I would find myself up late many nights a week after school working on my own personal paintings and projects after finishing all of my planning and grading.


What did your artistic journey look like? How did you know it was time to pursue illustration and design full time?

I have been drawing and painting for as long as I can remember.  I have always known that I wanted a career doing something creative but never really set out to pursue illustration and design full time. I really loved my job as an art teacher but left teaching to stay home after my first baby was born.  I had done mural painting throughout the school district I worked for, as well as a few smaller jobs in our community, and thought that pursuing more mural work might serve as both a good creative outlet and a way to supplement our family income.  So I created a simple portfolio website and included some illustration and design work I had done for some friends and family.  I didn’t receive any requests for mural work, but quickly began to receive a bunch of requests for custom wedding stationery.

One of my husband’s co-workers at the time ran an Etsy shop and she suggested I put some of my designs  there, so I did (despite not being too familiar with it at the time).  At the time, I was pregnant with my second baby and just a few weeks later I was placed on bed rest and told I was going to lose the baby.  I spent the next five months that way and my Etsy shop was such a huge blessing to me during that time as I began receiving so many requests for custom work. It not only gave me something to focus on and fill my days while I rested,  but it was also during that time that I really fell in love with stationery design and began to focus on developing my own aesthetic and creative voice.  (That baby is now healthy, happy and about to turn FOUR!)


What made you decide that you wanted to  transition from custom work to starting your own stationery line?

I spent several years doing primarily custom work, and while I loved it, I was receiving many more requests than I could take on.  Upon learning I was pregnant with my 3rd baby I knew I wouldn’t be able to keep on the same custom work load on my own and began to think about growing my business in a different direction.  My sister had been begging me for years to create a greeting card line, so it was something that had been on the back of my mind for a while.  I spent most of the 9 months of my pregnancy learning as much as I could about the stationery industry and creating my initial product line, and launched the line when he was a few months old.


What do you love about greeting cards and snail mail?

I LOVE how a simple card or note has the power to brighten and transform someone’s day.  Everything in our culture is so instant because of technology –we have the ability to send an email or text to anyone at anytime and they can receive it instantly. I feel that makes the act of taking the time to hand write a note and send it in the mail that much more special and meaningful. When I was on bed rest with my son, I received so many cards from friends and family and people in our community who I didn’t even know saying how they were thinking and praying for me, and it was so meaningful to me to be able to read those cards over and over again. I have a huge box of cards with sweet messages I’ve saved from friends, family members, coworkers, students, and mentors over the years that I love to look back on occasionally.

Being a mom of three must keep you on your toes. What is your secret for maintaining balance?

I don’t have a ‘secret’ for maintaining balance, but I strive to keep my priorities in line.  My faith is most important to me and I try to make sure seeking God first is my number one priority every day, followed by my marriage and kids.  I feel that loving and serving my family is my most important job right now, and I am incredibly thankful for grace because I definitely don’t always get it right.

We package and ship everything from our home studio downstairs, and, though it can be hectic at times, I am so grateful to be able to work at something I love while being surrounded by the people that I love most.  I have two amazing studio assistants that work for me keeping things organized around the studio, managing wholesale accounts, and packaging and filling orders. Then I do a lot of work during nap times and do all of my design work at night after my kids are in bed. Sometimes I actually set an alarm at night to remind myself to stop working and go to bed.  My husband is amazingly supportive — he works full time at another job but is really involved with the business and kids when he is home. And my kids always love to help out in the studio and be involved with everything that is going on!

Flora, fauna and animals are often featured in your designs – where do you draw your inspiration from?

I love finding patterns in nature, and am always inspired by being outdoors.  I also love looking at vintage children book illustrations, and vintage textiles and wallcoverings.  I love old things that are filled with nostalgia yet still have a quality that feels current and fresh to them.

A portion of the sales from each of your cards is donated to support the INK Foundation. Please tell me why this is important to you.

When I launched my card line I wanted it to have an impact beyond just the reach of one card from one person to another, and as a woman and as a mom of a young girl the issue of human trafficking is something that has always been heavy on my heart, and I believe everyone deserves the chance to live in freedom and justice.



Aparna Varma is the sweet as sugar designer behind Green Bean Studio, a Toronto-based stationery line and design studio. Aparna’s personality comes through in her cards, which are sure to make you smile with punny sentiments and hand drawn characters inspired by her background in animation. One of my favorite parts of the Green Bean line is a series of 3D cards, that come with glasses! These cards are super fun and innovative, a guaranteed hit with recipients of all ages.


You studied to be an animator, and in 2013, decided to start Green Bean Studio. What made you decide to turn your drawing talents to greeting cards?

Designing characters and story lines for TV shows/movies was a lot of fun and I considered it to be my dream profession. During my post-grad I attended a class on illustrating children’s books (which I want to do sometime in my life) and it made me realize that I missed the feeling of having a tangible finished product in my hand. Something I could feel, send and share with other people – like the cards I had been making for friends and family for their birthdays for as long as I can remember. I never knew it was an avenue I could really pursue until I moved to Canada a few years ago and attended a few craft shows, which opened my eyes to this wonderful world of possibilities…


Tell me where you draw inspiration for your cute characters from. 

From childhood toys (I had so many!) to books I read as a child – mostly fairy tales, all which had this magical yet innocent feel. I try to incorporate all that into my cards. I guess I try keeping even my ‘adult’ cards pretty much cute and audience friendlygreen-bean-studio-com-intro-gifGiven your animation background, do you begin to imagine story lines for the characters in your cards? 

Most definitely! There is usually a whole family of characters for one card –all with unique stories and names.

green bean studio 3D cards layout

You have a seriously cool series of 3D cards! Where did this idea come from?

 Most of my friends are working on TV shows/movies all with super cool effects/CG/3D – I wanted to incorporate that new age ‘cool’ factor with an old school kick to the cards – and so 3D cards with glasses came to life!

It made a simple card more interactive, not only for the person receiving it, but also for everyone watching the receiver try on the glasses and look amazed – everyone wants in on the fun experience!

Please tell me about your creative process. Do all of your pieces start as drawings and evolve to paintings?

Ideas come to me at the most random time – I always keep sketchpad to write or sketch them. Every 2 weeks or so these ideas make it into my IDEA BOOK – from where I choose one to work on. Then there is more doodling, sketching, assembling references for color, composition and then I lay it down using acrylics/gouache after which it is scanned and digitally corrected for print bringing my characters to life. I usually have more of a creative week or two where I finish 5-6 designs.

green bean studio choose happy

Your cards incorporate your hand lettering – how have you developed your lettering style?

My own handwriting had to adapt to different geographical preferences: as a kid growing up in India there was a lot of emphasis on practicing cursive handwriting in school and during summer holidays. I then moved to Botswana with my parents for a few years where the emphasis was on printing. I had to adapt to these varying styles resulting in a very flexible style, which I can switch easily as per need.


Any new projects in the works?

This summer I am working on range of 3D cards –which I promise will be so much fun! Keep and eye out for tote bags and lapel pins too!


Paula & Waffle is a super sweet line of whimsical stationery designed by Paula with inspiration from her sidekick Waffle, a four-year-old Havanese pup. Based in New York City, Paula draws on the city and walks with Waffle for creative fodder. Her cards  range from witty and adorable to pretty patterns and florals, with designs for all occasions. I adore Paula’s patterns (many of which can be found on her fab gift wrap!) and her script lettering.

You started Paula & Waffle in 2014 – what made you decide to make the jump from your career in online marketing to building your own stationery line?

I was always into the arts in high school. I spent my summers at art camps & classical music festivals and honestly thought that I was going to pursue a career in teaching & performing classical music. Long story short, I went to college in NYC and ended up going into ad tech right after graduation. I loved the fast pace of the industry, worked on amazing ideas and loved working with insanely smart people, but part of me always missed using the creative side of my brain. One day I woke up, thought about where I wanted to be in 10 years, and just couldn’t see myself going down the career path that I was on. I decided to take two graphic design classes at Parsons and absolutely loved them! I left ad tech a few months after that and started Paula & Waffle.

Where are some of your places to sketch and draw inspiration from?

In the summer, Waffle and I often go to Central Park, where he squirrel-watches and I sketch. I also often sketch from various cafes in NYC and outdoor museum spaces. We’re lucky to live in such a vibrant city! There is inspiration everywhere – from the conversations we have to the dramatic architecture, to the diverse art and food; there is so much that we draw from and are inspired by in our work.

Paula and Waffle_Baby Cards 1

Tell me a bit of your design process. How do you go from idea to finished product?

I always have a sketchbook or notebook nearby so that whenever inspiration hits, I jot down a quick note or a doodle. About once or twice a month (depending on how busy we are!), I compile all of the ideas and start putting together an informal mood board with colors, musical inspiration (a lot of the colors and themes we choose are drawn from the music that I’m listening to at the time!) and sit down and begin seriously drawing and designing. I go through periods of intense focus, so each series of 8 – 12 cards is usually created in 3-4 days. Once the drawing phase is done, I then scan all of the work and digitally color and edit the designs for production. In-between designing cards, I also do a bit of custom branding and wedding work, which is a lot of fun for me!

You’ve released a series of new designs for spring 2016, which debuted at the National Stationery Show. What is the experience of exhibiting at NSS like?

NSS is an amazing and intense experience. It’s amazing because you have so much talent and creativity in one place. I’m always so awed by the smart ideas and gorgeous collections that I see from other designers. It’s also super intense because there is so much paper and so much variety that the first time you walk the show, it can be a bit overwhelming both visually and mentally (but only because it’s so awesome!).

Dachs-2-2 I love that you named your line after yourself and your super cute pup, Waffle.  What does a day in the life of Paula & Waffle look like?

We usually kick off our day around 8 a.m. Waffle and I walk about a mile every morning through Riverside Park, then head to our studio in Long Island City where we might fill orders, design, or any combination of the two. We go home around 8 p.m. most days and watch some bad (sometimes good) TV 😉


Please finish this sentence: Snail mail is…

Snail mail is our favorite form of communication!

Paula and Waffle_Wedding Cards 2

Any dream collaborations or projects in your near future?

We’re currently working on our first wedding collection, which I am sooo excited about! We’re aiming to launch it a bit later this year – stay tuned for more details!



Letterpress  always looks so good, text and ink engrained into luscious-feeling paper. There is something really appealing about the process – setting type, inking it and printing. It’s no wonder that I adore Grey Moggie Press. Melanie, the designer behind the line, has  a great sense of humor, which comes through in her cards (see her ‘best friend’ and ‘truth’ lines). And, the series of cards devoted to snail mail won my heart immediately. In addition to being a funny, talented creative, Melanie is a mom who left her career in law to make Grey Moggie a full time gig. In short, she’s all kinds of cool.

You were studying to be a lawyer when you took a letterpress class at a local art center as a creative outlet. What was it about letterpress that drew you in?

I’ve always been a letter writer and a big fan of snail mail. During law school, I reconnected with playing with paper the way I had when I was younger. I was trying to make cards I’d want to send and I felt that I could do that with letterpress. At first it was just a way to be creative, get my hands dirty, and make a few things to send to friends and family.


At what point did you decide to purchase your first press?

When I was pregnant with my daughter (now 4.5 years), I realized with a baby at home, it wouldn’t be as easy to get out of the house to print at the art center where I’d been working. I got a small tabletop Kelsey press. In the end, it was a misguided purchase because it’s hard to find time to print with a baby, even at home. Later I purchased a C&P 10×15 platen press that is now the workhorse in my studio. I found it on eBay and had to hire a rigging company to get it from Massachusetts into my studio at the time, a carriage house on Capitol Hill in DC.


In addition to taking on a full time job in the field of law, you taught classes at Pyramid Atlantic Art Center. What did you enjoy about teaching and the studio environment there?

My favorite thing about Pyramid Atlantic was that beginner artists and hobbyists could work alongside people who had made art a career. I loved overhearing all the big, creative ideas people were sharing while I printed. It was so different from the environment I was in all day as a law student and later when I worked in a law school.


Please tell me a bit about the name Grey Moggie.

We want people to be excited about paper, about writing letters instead of email, about sending physical and not electronic invitations. I love the idea of sitting down at my desk on a rainy afternoon with my favorite pen, a cup of tea, and my grey cat (moggie is British slang for cat). That would be a perfect afternoon and we want everyone to feel that way about writing letters and sending mail.


In 2012, you decided to pursue Grey Moggie full time – what led you to this decision?

I was craving flexibility in my work life when my daughter was very young. I didn’t want to be at a 9:00-5:00 job while she was just a baby so I quit and started selling cards at a weekend market here in DC. It was a great set up. I could be at home with my daughter most of the week, take an evening or two to print new work, and sell on the weekends a couple times a month. From there, the wholesale side of my business grew, and now we do more wholesale business than in-person sales events. We seem to have come full circle and I’ve adopted something closer to a 9:00-5:00 schedule recently, because it works for my family and my business right now.


While I adore all of your cards, some of my faves are the snail mail themed ones, like ‘I Keep the Postman Busy’. Are you a letter writer? What do you enjoy about snail mail?

I love all of it! The feel of different kinds of paper, seeing a good friend or family member’s handwriting, checking the mailbox every day. I also love that getting a letter means the sender took the time to choose a card for you, sat down to write a letter, got a stamp, and walked to the mailbox or post office. It’s a level of effort that isn’t there with email or social media and it conveys love, and friendship, and caring.


What are you working on currently?

We’re focused on a new website and branching out into non-card categories. We’ll release a new catalog in early May, and we’re really excited about a new greeting card collaboration with a local illustrator who shares our sense of humor. Look out for the new cards this spring!


Designed by two lovely, funny and creative women, RED Paper Boutique is a line of greeting cards that ranges from sweet florals, and unique pocket designs to real talk. The dynamic duo behind these cards is Gabriela and Maryrose, Alberta, Canada-based nurses, turned entrepreneurs. These mombosses have five children between them, continue to work as nurses and add new designs to their card line.


How did you meet?

We went to the same high school and were a year apart. We didn’t know each other at school and it wasn’t until we were both working on a mental health unit as nurses that we  crossed paths. It was then that we realized that we’d always been around each other unknowingly! From that point on, we realized our lives would always be intertwined whether through our nursing careers, developing our company RED Paper Boutique or growing our families together.


You share a love for design and paper, and for connecting people. How did RED Paper Boutique evolve?

RED started as Real Engaging Designs- a place where we could help couples create their dream wedding invitations. Through marriage to our own amazing hubbies and with the addition of little ones, time became something that was super precious (and limited). RED became RED Paper Boutique where we began designing and creating greeting cards. This slight change in direction offered us the ability to balance being mothers and continuing to pursue our stationery dreams.


What does your creative process look like? How do you collaborate on the design of your cards?

We consider ourselves really blessed to have such an amazing partnership and friendship. We both bring very unique and personal qualities to RED Paper Boutique, while still maintaining the same thoughts and ideas in terms of direction for our brand. We laugh at how often we both say, “get out of my head” when it comes to sharing new ideas! A lot of our more recent collections including our Being Parents Greeting Cards happened organically through our journey as mothers. We’ve spent endless hours laughing over the phone saying, “There’s our next design”. It’s important to us to create something that people can relate to and stems from our own hearts.


You’ve come up with a fantastically unique design – the Pocket Greeting Cards. What made you add this sweet little feature to your cards?

We really wanted to create something that was different – a little surprise when you opened our cards. The idea for our Pocket Design Greeting Cards came from our background designing wedding invitations. Our most popular invitations had a pocket in the enclosure to hold extra information. We’ve loved hearing how creative people get when sending our cards, using the pocket to add gift certificates, pictures and even little bags of tea as a special gift!


Your Being Parents series speaks right to parents; no sugar coating…no doubt parenthood was the inspiration for these cards. 

Maryrose kept mentioning how there was a lack of cards that specifically spoke to new parents. She would design an individual card to give her husband to validate their journey together as parents. Once the first design was created, the others just came flooding out. We realized how many other parents could relate and they became an instant hit! Confession: one of our cards may in fact have been designed while on the toilet with little people storming in like there was some kind of magic pony inside.


Have you transitioned from working as nurses to focusing on RED Paper Boutique full time? If so, what has that transition been like?

We both continue to nurse and work on RED Paper Boutique full time. We could definitely both use a few more hours in every day! Hence came the inspiration for our first gold-foiled art print (Momboss). Our passion has always been to help people first and we really get a unique type of perspective working with people with mental health issues. Working on RED allows us a creative outlet- a type of creative therapy that helps us realize we are all connected in some way.


In addition to your various card lines, you do custom work including bridal invitations. What do you enjoy about working with couples on their big day?

We LOVE working with clients on customizing their perfect wedding invitations! The best part has to be figuring out how to take everything they have told us; dreamt about since child; been influenced by in their lives; and, definitely pinned to Pinterest- and combine all of that into something tangible that represents them as a couple! We also love the moment they see their design for the very first time! Still makes us get all mushy and teary!

Please complete this sentence: Snail mail is…

Definitely still the number one way to make someone else feel appreciated! Our belief is that technology has actually made snail mail that much more significant. There is literally nothing more validating then opening the mail and seeing a letter or card inside. It still evokes that childhood feeling when your pen pal would write or grandma would send birthday money!

Shop RED Paper Boutique on Etsy.

All photos by Sue Moodie Photography.



Heartell Press is a beautifully designed line of greeting cards, lovingly created and handmade by artist and designer Rachel Kroh. Created using woodblock prints, Rachel’s cards are heartfelt and thoughtful with carefully crafted messages and images, intended to let recipients know that they are cared for. If you’re looking for the perfect card to send encouragement or gratitude, these are the cards for you – full of warmth and love.

Please tell me about the beginnings of Heartell Press. What made you decide to design a line of stationery? What is the origin of the name Heartell?

In 2014, I had been working as an artist in New York for five years, supplementing my income with day jobs, and I came to a point where I knew I wanted to be spending more time in the studio than I had been able to. At the same time, my mom was being treated for ovarian cancer, and I was having trouble finding cards to send her between visits. I started having ideas for warm, sincere sympathy cards using woodblock prints and began researching the stationery industry. I made a change in my day job situation that freed up some of my time, spent six months designing the first collection, and launched the website in October of 2014.

The name Heartell (pronounced here-tell) is a play on the phrase “heard tell” as in “I heard tell Betsy Jones got married last Saturday.” I like the folksyness of it, and also the fact that when you put hear and tell together you can read the word “heart” as well. I wanted the name to convey the idea that telling one another what we feel in our hearts can be a regular, everyday thing. I like that greeting cards are things that live in our homes, like quilts or ceramic dishes, and become part of our lives and relationships with one another, and I wanted a name that emphasized that way of thinking about stationery.


Each of your cards start with a woodblock that you design, carve and print. How do you move from idea to printed card? 

Ideas for the words on my cards come to me from anywhere I observe people caring for one another, whether it be in my own relationships and conversations with friends and family or in novels and poems I read. I collect lists of phrases. The images are often inspired by time I spend outside with my husband. We love hiking in the Hudson Valley or on trips, and visiting parks and gardens around New York and when we travel. I also love visiting museums and galleries and looking at the work of other artists in books. I’m always trying to take in as much as I can. Sometimes it’s just a pattern in a tile floor or a wrought iron fence that catches my eye. Ideas can come from anywhere, so I try to be vigilant about recording them in my sketchbook or by taking photos with my phone.

Once I pair an idea for a phrase with an image, I draw with pencil on legal size bond paper. I tried all kinds of fancy paper but for the first stage good old copy paper and a mechanical pencil is my favorite. I refine the drawing in layers using vellum, charcoal and markers until I have a strong black and white image. Then I scan the drawing and add the text, working on the drawing some more in Photoshop or Illustrator if there are straight lines or geometric shapes.

Then I print the design out on laser paper and use a blender pen to transfer it to the woodblock to use as a guide for carving. The carving is the best part. It’s very relaxing and meditative. I use Japanese carving tools and Shina plywood because of its fine grain and strength. Then I print it using my Chandler & Price Pilot letterpress. I usually have an idea of what color I’m going to print it in, but sometimes I change my mind and experiment as I go. If the card has two colors that means there are two carved blocks, so I repeat the process for the second block, first printing the initial color (called the “key” block) onto the second woodblock using acetate so that the images will line up exactly.


What appeals to you about the process of printmaking?

In woodblock printing, the carving and the printing influence how the image comes out, and I like sharing the design process with the materials that way. Because there are no gradations of value–the ink is either present or not, unlike the variations of gray in a pencil drawing or watercolor wash–it requires me to refine the image to its most elemental parts. I like the challenge of making simple images that are compelling and strong.

I love that paper is an ephemeral, everyday material, so prints live more in the realm of regular life than in the cloistered world of museums and galleries. Printmaking also appeals to me because both images and text are native to the medium, and I get a lot of my inspiration from writing and reading.


The sentiments on your cards are so very warm, heartfelt and thoughtful. What made you design the encouragement series?

When my mom first got sick, people sent all kinds of well-meaning cards and she was glad to have them. But so much of what’s available in this category falls short of acknowledging either the extremity of the pain people who are ill or grieving experience or the magnitude of the love friends and family are capable of expressing during those times. My mom was overwhelmed by how quickly and fully people showed up for her. I’ve heard from other people that one of the things that makes it possible to get through cancer treatment is the outpouring of love that communities provide. But she also felt alienated when people tried to smooth over what she was going through or minimize it by telling her “everything will be ok!” or, God forbid, “everything happens for a reason.” Sometimes we experience pain and sadness for which there is no explanation, and we just don’t know if everything will be ok. Sometimes thinking positive isn’t enough to heal what’s wrong, and sometimes we just aren’t going to “get well soon.”

I wanted to create cards that would let people’s love shine through without trying to fix, explain or ignore the truth of the suffering that we all at some point in our lives experience. Pain is part of life, whether it’s caused by illness or loss, or challenges like divorce, depression or addiction. As much as we try to push it away, the only way through it is to feel it. Feelings are just feelings, they don’t last forever, but if you bury them they’ll eat at you. People need to feel seen, they need to have their experience acknowledged, and just being present with someone and being able to say, “I’m here, I’m with you” can make them feel loved and cared for in a more profound way than trying to change or solve or reframe the situation in some way. I hope my cards can make it easier for people to be fully present to each other, no matter what life brings.


You have a beautiful series of cards expressing gratitude. What are you grateful for?

Thank you for your kind words! I am grateful for so much: the health of the people I love, for having so many wonderful things to eat and a home to live in, for being able to live in New York and experience diversity and creativity and industry on such a grand scale. We run in Prospect Park in the mornings and I feel gratitude for the trees and plants, the birds and dogs (we go during off-leash hours to get a fix since we aren’t allowed to have a dog in our current apartment). Flowers inspire a lot of gratitude in me–they seem to appear out of nowhere, in so many colors and shapes!

Lately I’m especially grateful for all the opportunities I’ve been offered in my life and the chance to pursue my creative work as a way to make a living. There are so many creative people in the world who aren’t able to let the impulse to make things flourish in their daily lives, and I know I’m so lucky to have this time and the support of my family to follow my dream.


What is your favorite kind of pie?

Oh man, I love them all too much! If I have to choose, salted caramel apple from Four and Twenty Blackbirds is my favorite cold weather pie, and key lime pie from Steve’s in Red Hook is my favorite pie for summer.


You received your MFA from the School of the Art Institute of Chicago, and are an exhibiting artist. Do the themes you explore in your paintings impact your card designs (or vice versa)? How do the two relate for you? Both are very much art-based, but the mediums you use are different…

Both my paintings and my woodblock prints spring from my curiosity about how people relate to one another, how they connect. Ultimately we’re all alone inside our heads and yet we need each other to survive and are connected in so many different ways. My paintings are about how our identities are forged through our relationships with one another. I studied art and religion, and the dynamics of how a person becomes part of a group while remaining an individual has always interested me. The prints and cards are more about being in individual relationships and the mechanics of that, while the paintings are a way to explore the stories we tell and the communities we’re part of.

In terms of my process, paintings are much more challenging than prints. I’ve worked hard on my technical skills–drawing the figure and landscape from observation, working with values and composition and color. All that work has helped me to be a better designer and printmaker, and I think making prints has taught me patience which has helped with painting. I only started painting toward the very end of grad school, and I think it will take me another 30 years or so to be good at it. Printmaking is something that comes more naturally to me.


What is one of the most memorable pieces of snail mail you’ve received?

When I was little, my Grammie used to send me a lot of mail (she lived in Massachusetts and we lived in Chicago). She loved being outside and knew all the names of the trees and flowers and birds.  I remember she once sent me a piece of birch bark she’d found in the woods. She wrote a note on it and I thought it was the most incredible thing, especially since I was a city kid and the woods seemed full of magic and mystery.

Why do you think handwritten correspondence is important?

You can read an email or text on your phone on the train, when you’re half asleep or while you’re doing three other things. When you get a card in the mail, it draws your attention in a different way. You’re holding it in your hands and the paper and the color and the handwriting engage all your senses in a different way. I make stationery to help people to be present to one another, and there’s nothing like finding something special from someone you care about in a pile of junk mail and bills. Sitting down at the table and opening it up pulls you into the present, into a moment of connection with another person, even someone who can be physically many miles away. It’s a small thing but it can be so powerful, and if we string enough of those kinds of moments together I think it can change the way we experience our lives and our relationships with one another.



Scotchandcream_stationery cardScotch & Cream is a mid-century modern inspired Los Angeles-based stationery and home brand created by a husband and wife duo. Robin Soltis is the designer behind the always stylish and sleek line. Evocative of an era gone by, Scotch & Cream’s stationery and prints are sophisticated and cool featuring Robin’s hand lettering and illustrations. In addition to gorgeous paper products, the line features wooden ornaments that are seriously classy.

Your name, Scotch & Cream, refers to you and your husband, as collaborators on the brand – tell me about how you decided upon this name. For me it conjures images of Mad Men-era gents in suits and dessert (the baker in me is always thinking about sweets). 

We ran through a handful of mediocre ideas until we landed on something that seemed so obvious to us in hindsight. We knew that we wanted our name to reflect our personalities and identify our tastes. One of our favorite leisurely indulgences is enjoying cocktails, and scotch is my partner and husband’s favorite spirit. We chose the word cream, representing my love for baking and enjoying dessert. As leisure is a very big part of what our brand is all about, we knew it made sense to put them together as Scotch & Cream.


You studied art and graphic design and went on to work in the field before starting Scotch & Cream. What led you to create your own line of stationery and gift items?

Before I had even considered making my big career transition, there were two things I always loved doing since I was a young girl. I’ve always been an artistic person who would make all sorts of creative goodies. The second thing I always loved doing was giving away or sharing the things I made (ask my friends, family, and coworkers about all the homemade desserts they’ve consumed). After I enjoyed a fair amount of success and achieved my youthful dream of working in the entertainment industry, I wondered about the next big step in my career and my husband started to convince me to pursue a new path. He encouraged and supported me to dream big and I finally felt confident that I could make a career out of marrying the two things I’ve always loved. The most rewarding part about what I do now is that there is so much more of an emotional connection involved with how people use our products, whether it be a hand written card, or if a photography lover were gifted a set of our vintage camera ornaments.


Many of your designs are very much mid-century modern influenced. What inspires you about this period in design?

There are two main traits that inspire me about this time period. The timeless and simplistic beauty of design that came about during the mid-century modern era was distinctly clean, classy, and still relevantly interesting today. My fascination with mid-century design spans as far back to art deco style, where details were a little more ornate and distinct.

Another aspect of this time period that I really admire is the mindset and demeanor that I feel has become less prioritized in modern communication and culture. There was a certain level of class, etiquette, and polite intention that was exercised. I still value the act of being polite and want to preserve that practice in juxtaposition to how casual things have become. They were also very meticulous in the fashion and style choices that were made during that era and both my husband and I draw inspiration from that period for our own style choices.

Who are some of your inspirations?

 We have so many, but these are the main ones:

Visually – Alexander Girard, Frank Lloyd Wright, and Orla Kiely

Style – Jackie O, Audrey Hepburn, Dita Von Teese, Elizabeth Taylor, Don Draper, Betty Draper

Music– Astrud Gilberto, Sergio Mendes & Brasil ’66, Julie London


I feel quite curious and have to ask – does your home/studio space reflect your love affair with the mid-century modern aesthetic?

We converted a substantial part of our home as dedicated work/studio area for our business. The interior has lots of subtly ornate details and was a beautifully designed backdrop to start with. We are always conscious of the new items we bring into our home and have slowly improved our space over several years. One thing we always have is a beautiful mirror and brass bar cart that we constantly keep well-stocked, and a growing collection of vintage barware that we’re quite proud of.


Your stationery incorporates your hand-lettering (including a recently created font). How did you develop your own unique style of script?

Even though it’s been more than a year of obsessive practice, I feel I’m still developing my style. It has helped that I had a very strong desire to learn brush lettering. I would replace my idling in front of the television or other similar activities by repetitively sketching words I’d heard spoken on TV, randomly thought of, or just single letters until I began to understand how I preferred certain lines in my letters to be drawn, and redraw them the way I liked them. As I found those preferences, I would repeat the way I’d write those letters again and again until I almost gained a sort of muscle memory to the shape of that letter. In some cases I had to “unlearn” the way I had previously drawn certain letters to correct my style to the updated. Add to that, I experimented with different pens, mediums, and papers and developed a preference over what I enjoyed using, which further contributed to my style.


Any tips for people who are trying to develop their own hand-lettering style?

My number #1 general piece of advice is that practice is essential, but even more helpful is to understand where you need improvement. A little story about my experience– I signed up for an online calligraphy class back before I had any understanding or skill of lettering and about two weeks into practicing, I felt I was still failing to achieve the quality of calligraphy I envisioned myself to have and just gave up. In hindsight, it wasn’t necessarily that I was bad at calligraphy (though, I was). I understood how to use the tools for the most part, but even worse, my penmanship itself wasn’t good at all and the pretty handwriting I may have had as a kid had deteriorated from years of exclusive keyboard use. I reverted back to using just an ordinary pencil to practice my basic penmanship and once I started feeling better about it, I began experimenting with some more unique tools.

As far as tactical suggestions, do practice often, learn the basic structures of each letter and how they’re anatomically constructed. Repeat drawing a single letter and/or words many times, and alter the forms of them in different experimental ways. Be present in your practice and go slow on the details. And always be patient– after almost two years and I feel as though I’m still trying to refine my style. Use the tools that you enjoy, it makes practicing a much more enjoyable experience. And most importantly, don’t give up!


In addition to designing a sleek, gorgeous line of stationery, you also create stylish wooden ornaments featuring cocktails, sweets, cameras and vintage style ornaments – what led you to create these? Please tell me a bit about the process of designing these.

In college, I learned silk-screening and letterpress printing, and both printing processes have rigid limitations on how to create and prepare artwork. They’re limited to solid shapes, lines, and fewer colors, as they are somewhat comparable to the way a rubber stamp works. In laser cutting and engraving, which is how we create our ornaments, we also have to design our artwork with rigid limitations in a similar way. We have to think in solid shapes, lines, without the freedom to control color. It sounds tougher working within these guidelines, but I really love the challenge.


Why a stationery line in our ever more fast-paced world? What appeals to you about the idea of the handwritten note?

I’ll admit that I didn’t start out with a specific interest in the idea of the handwritten note. I had pen-pals growing up, but the onset of internet technology  replaced a lot of that sort of “outdated” communication. However, my interest in the handwritten note (and snail-mail) became renewed thanks to a few of my beloved hand-writing stationery friends. For instance, I received a card in the mail from someone I only knew from working over the phone. During a small-talk moment, I had mentioned that my anniversary was approaching so briefly in passing that I had literally forgotten I told him, and I had never even actually met this person in real life. Ahead of the actual date of my anniversary, this person took the time to acquire our address, find a card, write a kind message, purchase a stamp, put it in an envelope, etc. His gesture of sending a card was so much more striking and sincere because I would have still been surprised to receive a message from this person online. I will never forget how awestruck I was as I found and opened the card from him.


Any dream projects or collaborations?

Since we’re still working on growing ourselves as a company, we’d happily hear out any opportunities. However, we would be foolish to turn down collaborations with companies we admire like Anthropologie, Target, and so many other brands we would not be able to finish listing.

We would also be falling over ourselves to work with other types of artists who evoke a similar nostalgia like Lana Del Rey or Dita Von Teese.

Other ideas we have dreamed up on the fly include a coffee table book, home décor products, textile/fashion designs, kitchen and/or barware.


Congrats on being named one of 10 designers to watch this year by Stationery Trends magazine – that’s fantastic and well-deserved! What does Scotch & Cream have in store for us this year?

Thank you! We’re so grateful to have been given that honor, and we certainly feel a bit of pressure to uphold that.

We have lots of exciting new products coming, including some beautiful metallic coasters that we’ve finally been able to get right. We have a lot of other really great and new types products we’ll be introducing by the time NSS comes around.

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Shifting Status Kuo is a playful, super sweet line of stationery and lifestyle goods designed by artist Tiffany Kuo. Trained as a printmaker, Tiffany uses this art form to make greeting cards, prints and textiles – all of which are lovingly hand-crafted in her studio. Her innovative designs include a line of tea-themed cards that incorporate individually wrapped teabags. And, Tiffany’s pillowcases are the perfect gift for Valentine’s Day (and weddings, and just because).

You studied at the School of the Art Institute of Chicago and fell in love with printmaking. What about that particular medium resonated with you?

During my time at School of the Art Institute of Chicago (SAIC), I really got to experiment with woodblock printing, etching, and of course screen printing. I fell in love with how versatile screen printing can be. It gives me the freedom to print on fabric, paper, cork, wood etc. Regardless of the printmaking technique, I was always drawn to the hands on process of mixing ink, pulling a series of prints, and embracing the perfect imperfections. Printmaking lends itself to creating multiples or an edition of something, and it just made sense for me to incorporate printmaking with how I create my greeting cards.

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Please tell me a bit about what your creative process is like. How does a design move from an idea to a finished piece?

  1. Most of my designs start out as a short phrase that gets added to a bullet point list on my phone. It can be a pun I want to play with or a concept I want to incorporate.
  2. Then I go through the list and pick a few to sketch out with pencil. These rough sketches often include notes to myself in the margin and arrows pointing here and there to assign ink colors for printing.
  3. I use a light table and my favorite black pens to ink my sketches and manually do color separation of screen printing layers. My process is quite low tech in comparison to other designers’ but I really enjoy the process drawing directly on paper.
  4. During my design process I have to be mindful of how the ink and paper color will inform the final piece. Sometimes I’ll mix a small batch of ink and test the color out on swatches of paper before finalizing my design.
  5. Lastly, the designs are exposed onto a silk screen and each layer of ink is pushed through the stencil to create a print!

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Your Cup Of… cards are so very sweet. I love the idea of reading a handwritten note while pouring yourself a cup of tea. What was the inspiration for these cards?

Yes, that would definitely enhance the experience of receiving and reading a handwritten note! I wanted to create a card that was also like a tiny gift in itself. When I think about thanking someone, I thought it’d be a sweet gesture if the card had a little something extra. Once I had “Cup of Thank You” designed and the tea bag assembly figured out, the rest of the series followed.


What appeals to you about snail mail?

I’m a very sentimental person and have kept almost every card or letter written to me in a giant tin box. I love that snail mail is a tactile keepsake of a handwritten note from someone. When I get a particularly funny or sweet card, I tape it up around my desk area so I’m reminded of the sentiment. Email is fast and convenient but let me ask you… regardless of how meaningful the message, how often do you display a printed email? Probably less often than a thoughtfully written card or letter, right? Snail mail takes more thought and there’s always that moment of delight when you get it in your mailbox!

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Your pillowcases are simply genius! Any new projects on the go, or dream projects that you’d like to create?

Thank you! The “Next to You” pillowcases have a special place in my heart because they are directly inspired by my long distance relationship. Sometimes love is about appreciating the comfort of each other’s company and it’s such an honor when sweet couples young and old choose my pillowcases to share the love.

Aside from dreaming up more card and pillowcase designs, I’d like to add more gift items to my line. My dream project would be to publish an illustrated children’s book! I have a couple of books that I worked on several ago but put on hold while I focused on my card and gift designs. I grew up loving all of Dr. Seuss’ and Shel Silverstein’s books and it would be amazing if I could create a book that little kids love. I welcome all and any advice to make this happen!

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Valentine’s Day is around the corner – how do you feel knowing people are spreading love by sending your cards?

Let me start by saying that I’m a hopeless romantic and love all kinds of romantic gestures (even the cheesy ones). Knowing that other people chose MY cards to spread love all across the world gets me all sappy! Just think…. my cards could be in someone’s snail mail keepsake box!

What was the most memorable Valentine card you’ve received?

As with most long distance couples, my boyfriend and I often send each other snail mail and care packages. My favorite ones are always with his funny doodles and captions. We have an inside joke involving a mischievous koala character and my favorite Valentine includes his drawings of the koala saying some pretty funny things!

Because we love you 8balloons readers, and Tiffany is awesome, she is offering 20% off of her website shop with the code 8BALLOONS20. It  expires 2/14/16 and is not valid for the Shifting Status Kuo Etsy shop.